1. IDENTITY OF THE DATA CONTROLLER

Blue Diamond Innovation (“we,” “us,” or “our”) is responsible for the collection and processing of your personal data. We are domiciled at Homero 229 Int 501, Colonia Polanco, Ciudad de México, México. Contact: contacto@bluediamondinnovation.com.

This Privacy Policy is issued in compliance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its regulations.

2. PERSONAL DATA WE COLLECT

We may collect the following categories of personal data:

Identification data: full name, job title, company name. Contact data: email address, phone number, physical address.
Financial data: billing information, RFC (tax ID), payment details — collected only when a formal service engagement is established.
Technical data: IP address, browser type, pages visited, time spent on site — collected automatically through cookies and analytics tools.
Credentials and access data: platform login credentials provided by clients for the purpose of managing their marketplace or eCommerce accounts on their behalf.

We do not intentionally collect sensitive personal data as defined under the LFPDPPP.

3. PURPOSES OF DATA PROCESSING

Your personal data is collected and processed for the following primary purposes, which are necessary to fulfill our contractual relationship:

• Responding to inquiries submitted through our contact form or email.
• Preparing and delivering proposals, quotes, and service agreements.
• Providing contracted digital services including eCommerce management, marketplace integration, web development, marketing, and chatbot implementation.
• Issuing invoices and managing payments.
• Providing technical support through our Service Desk.

For the following secondary purposes, which are not essential to the service but enhance our relationship, we will seek your consent where required:

• Sending newsletters, promotions, or updates about our services.
• Conducting satisfaction surveys.
• Using anonymized client data for case studies or portfolio references.

You may opt out of secondary purposes at any time by contacting us at contacto@bluediamondinnovation.com.

4. DATA TRANSFERS

Blue Diamond Innovation may share your personal data with:

• Third-party platforms (Amazon, Mercado Libre, Liverpool, Coppel, Shopify, etc.) strictly to the extent necessary to deliver services on your behalf.
• Technology providers and cloud infrastructure partners who support our operations, bound by confidentiality obligations.
• Tax and legal authorities when required by applicable law.

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

International data transfers, where applicable, will be governed by data transfer agreements in compliance with the LFPDPPP and its regulations.

5. DATA RETENTION

We retain your personal data for as long as necessary to fulfill the purposes described in this policy, and for the period required to comply with legal, tax, and accounting obligations under Mexican law (generally five years for fiscal records). Once the retention period expires, data will be deleted or anonymized.

6. SECURITY MEASURES

We implement administrative, technical, and physical security measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. These include access controls, encrypted communications, and restricted internal access based on the need-to-know principle.

7. YOUR RIGHTS (ARCO RIGHTS)

Under the LFPDPPP, you have the right to:

• Access — know what personal data we hold about you and how it is being used.
• Rectification — request correction of inaccurate or incomplete data.
• Cancellation — request deletion of your data when it is no longer necessary or when you withdraw consent.
• Opposition — object to the processing of your data for specific purposes.

To exercise any of these rights, please send a written request to contacto@bluediamondinnovation.com including your full name, a description of the right you wish to exercise, and a copy of a valid ID. We will respond within 20 business days as required by law.

8. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to improve user experience, analyze site traffic, and support marketing activities. You may configure your browser to reject cookies; however, doing so may affect the functionality of certain parts of the website.

Types of cookies we use: essential/functional cookies, analytics cookies (e.g., Google Analytics), and marketing cookies.

9. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The revised version will be posted on this page with an updated date. We encourage you to review it periodically.

10. CONTACT AND COMPLAINTS

For any questions or concerns about this Privacy Policy or the handling of your personal data, contact us at:

Email: contacto@bluediamondinnovation.com Address: Homero 229 Int 501, Colonia Polanco, Ciudad de México

If you believe your data protection rights have been violated, you have the right to file a complaint with INAI (Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales) at www.inai.org.mx.