Electronic commerce could be defined as the buying and selling of products or services through electronic means, stories such as social networks and other web pages.

Ecommerce is growing every day due to the increase in online sales compared to the drop in sales in traditional stores. Every day more companies are aware of the advantages of having an online store.

Next, we indicate some advantages that electronic commerce can bring to our business.

geographically possible
One of the greatest advantages that e-commerce brings us is that it allows your company to reach the global market. It can satisfy the demands of the national and international market, since its commercial activities are not restricted by geographical limits.

With the help of ecommerce, even small businesses can access the global market to offer their products and services.

24 hour service
In traditional trading we are restricted to a schedule. In contrast, with electronic commerce, the time restrictions are non-existent. E-commerce allows one to transact business 24 hours a day and even on holidays and weekends. This represents a significant increase in sales and profits.

Comfort
Buyers can comfortably access from home, from anywhere in the world, considerably increasing the number of potential customers.

Flexibility in payments
Ecommerce allows unifying all available payment methods, facilitating both electronic payments and traditional payments. Payment can be made in cash (such as cash on delivery). Payments can also be made by bank means (credit or debit card or transfer). In addition, payments can be made with other intermediaries born on the internet such as Paypal or even bitcoin.

Product diversity
Another advantage that e-commerce offers us over traditional commerce is the number of products that we can offer our customers. In physical establishments, we have limited product exposure due to space, something that does not happen in ecommerce, which means that the product offer is greater.

Better knowledge of your client
In most online stores, the buyer is asked to register and there we can get information from him that, in a transaction in a traditional store, would be impossible to obtain.

Today, with the data provided by customers and thanks to technologies such as big data, many details of the buyers (or potential buyers) of your store can be known. In this way, you can offer the products or services that may interest them the most.

Greater loyalty
Electronic commerce offers us a great opportunity to retain your customers. If your company can offer an accessible online sales platform, a good product or service and facilities during the purchase and payment process, it is very likely that you will gain loyalty.